In 2007, Pitbull picked up the GAYVN Award for Best Ethnic Movie for The Show (a co-production with Dark Alley Media). Not only has it caught the attention of fans - who have eaten up the studio's 50 titles (and counting) - it also garnered critical acclaim. Thankfully, his passion spread throughout the industry - and worldwide - helping Pitbull become the urban leader with its brand of "modern thug" sex. I don't think ethnic is an under-served segment I think the problem is that a lot of the movies being put out these days are crap, so the consumer gets fucked in the end."Īnd he doesn't mean in a good way. "Now, everyone and their brother are jumping on the ethnic bandwagon because this genre makes money. I also wanted to make movies that I feel passionate about," says the CEO. I coined the term ‘thugporn' to describe this type of urban homeboy sex. "I wanted to make movies that portray sex between black and Hispanic men the way it really is, not in a glamorous Hollywood-style big-budget way but with an urban, gritty, raw and real feel. It was a black hole he decided to fill quickly with something big, hard and sexy. When Jalin Fuentes founded Pitbull Productions five years ago, there weren't many companies making films focused on ethnic talent.
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